Developing for success and sustainability
Nurturing Arts and Design

 

As a real estate developer that employs design to enhance the features of its developments and infuses art to add vitality to its facilities, Mapletree recognises the value that the arts and design create. As such, Mapletree has commissioned artworks displayed at communal locations at its flagship projects- VivoCity and Mapletree Business City (MBC). Mapletree also organises complimentary arts engagement programmes at its facilities for business communities at the Alexandra Precinct. In recognition of its contributions, Mapletree is a consistent recipient of the National Arts Council’s Patron of the Arts Awards.

Defining the Mapletree brand

Mapletree commissioned a series of coffee table books to feature the art installations at its Singapore-based developments. The first book, Art in the City, showcases the eight artworks at MBC, while Art on the Waterfront features VivoCity’s seven installations that were commissioned during the inaugural Singapore Biennale 2006. The final book, Artefacts from Sea to Land, introduces the artefacts from Singapore’s maritime past that are installed at public locations around Mapletree’s HarbourFront Precinct.

 

Arts in the City

Through arts performances and outreach programmes such as ‘Arts in the City’ (AITC) and ‘Arts in Your Neighbourhood’ (AYN) which are organised in collaboration with the Singapore National Arts Council (NAC), we have been engaging local artists and presenting a regular stream of performances and art installations across a myriad of genres at our flagship MBC development.

Started in 2013, AITC seeks to provide working adults with more opportunities for artistic engagement. AITC also offers a platform for emerging local artists to showcase their artistic talents.

 

Venue sponsorship

Mapletree continued to extend venue support to CSR-related events at its Singapore properties, contributing in-kind sponsorship of more than S$83,000 in FY16/17. Examples include venue support for the Health Promotion Board’s Workplace Health Promotion series at MBC and sponsored mall space for the sale of merchandise from Pathlight School and the Purple Parade at VivoCity.

Similarly, our overseas properties are also active venue sponsors. Festival Walk, an iconic shopping mall in Kowloon Tong, Hong Kong SAR, provided venue sponsorship for various artistic, cultural and fundraising causes, as well as support for competitions and trainings organised by the Hong Kong Skating Union during the year. In recognition of the mall’s contributions, Festival Walk was awarded the Caring Company Certificate, 2013-2015, by the Hong Kong Council of Social Service.