Developing for success and sustainability
Nurturing Arts and Design

As a real estate developer that employs design to enhance the features of its developments and infuses art to add vitality to its facilities, Mapletree recognises the value that the arts and design create. As such, Mapletree has commissioned artworks displayed at communal locations at its flagship projects — VivoCity and Mapletree Business City (MBC). Mapletree also organises complimentary arts engagement programmes at its facilities for business communities at the Alexandra Precinct. In recognition of its contributions, Mapletree is a consistent recipient of the National Arts Council’s Patron of the Arts Awards.

Defining the Mapletree brand

Mapletree commissioned a series of coffee table books to feature the art installations at its Singapore-based developments. The first book, Art in the City, showcases the eight artworks at MBC, while Art on the Waterfront features VivoCity’s seven installations that were commissioned during the inaugural Singapore Biennale 2006. The final book, Artefacts from Sea to Land, introduces the artefacts from Singapore’s maritime past that are installed at public locations around Mapletree’s HarbourFront Precinct.

 

Mapletree Arts in the City

Through arts performances and outreach programmes such as ‘Arts in the City’ (AITC) and ‘Arts in Your Neighbourhood’ (AYN) which are organised in collaboration with the Singapore National Arts Council (NAC), we have been engaging local artists and presenting a regular stream of performances and art installations across a myriad of genres at our flagship MBC development.

Started in 2013, AITC seeks to provide working adults with more opportunities for artistic engagement. AITC also offers a platform for emerging local artists to showcase their artistic talents.

For a period of two months beginning May 2020, Mapletree launched a new digital series, “Mapletree Arts in the City on Air” as an extension of AITC. A variety of performances, ranging from music to dance, as well as creative tutorials were released every Thursday and Saturday to liven up the “circuit breaker” period in Singapore and to pay tribute to the efforts of frontline workers.

In addition, the Group provides venue sponsorship for “Arts in Your Neighbourhood” (AYN), a bi-annual performance series by NAC at the Group’s flagship MBC development.






Mapletree became the corporate sponsor of The TENG Ensemble, a critically acclaimed local arts group, since 2018 and has continued our corporate sponsorship for the group in 2019 and 2020.




Under the sponsorship, Mapletree funded two public performances at the VivoCity Amphitheatre as well as Mapletree-TENG Academy Scholarships annually.

With the scholars doing well, support was extended from four to six scholars in 2020, to provide financial support for the musical education of these young talents aged 21 and below who are passionate about Chinese music.

To expand our support beyond performance arts to visual arts, Mapletree also became the main sponsor for 2019’s and 2020’s editions of the School of the Arts (SOTA) Primary 6 Art Competition, a nationwide drawing and painting competition that was started in 2018. The Competition aims to discover young artistic talents and provide them with the platform to showcase their works as well as a stepping stone to further cultivate their passion for visual arts.

Venue sponsorship

Mapletree continued to extend venue support to CSR-related events at its Singapore properties. Examples include venue support for the Health Promotion Board’s Workplace Health Promotion series at MBC and sponsored mall space for the sale of merchandise from Pathlight School at VivoCity.





The flagship mall also hosted the SOTA Top 50 Finalists Exhibition in April 2019, followed by the “Singapore Birds on the Brink’ photo exhibition in August 2019 to raise environmental awareness as well as winning designs from the Singapore Biennale 2019 (SB2019) x Converse Chucks Design Competition in March 2020.