After an extensive redevelopment, the retail mall at the former World Trade Centre today soft opens with a new look and name. Renamed as HarbourFront Centre, the redevelopment of the mall and the renaming of the building are to bring it in line with the transformation of the entire Maritime Square area into a world-class, integrated waterfront business and leisure destination, called the HarbourFront development.
Today’s soft opening marks the successful completion of the first phase of the redevelopment comprising 90% of the retail space at HarbourFront Centre. The second phase, which involves the façade of the building, is expected to be completed and re-opened in the first quarter of 2004 when LTA completes their underpinning work for the Circle MRT Line in front of the building.
Comprising over 19,018 sq m, the newly redeveloped retail space at HarbourFront Centre will feature popular retail and F&B establishments like U2, Fifth Avenue, The Body Shop, Hush Puppies, Furniture Mall, Food Junction, Starbucks, McDonald’s, Cold Storage and more.
As an integrated office, retail and cruise development, the retail mix at the HarbourFront Centre is specially selected to cater to the needs of office tenants at the HarbourFront, cruise passengers and visitors to Sentosa and the region, as well as residents from nearby developments. With the targeted opening of the North-East MRT line in April, the Harbourfront Centre will further enjoy increased visitor traffic to the place.
To celebrate the opening of the centre, a host of special promotional events have been lined up. From 20 February 2003 to 2 March 2003, shoppers who visit HarbourFront Centre between 12.30 pm and 1.30 pm or 6.30pm and 7.30 pm will receive a surprise. Stilt-walkers will be handing out a different fruit each day to shoppers. Also starting from 20 February (while stocks last), shoppers who spend $20 or more on a single or combined receipt on the same day will be entitled to purchase an exclusive HarbourFront Centre Shopping Bag at an unbelievable price of $1.90. For more details on the promotional activities, please refer to Appendix A.
As an added convenience to shoppers, Mapletree will also be providing complimentary shuttle service at several locations to bring office workers and shoppers to HarbourFront Centre. With the exception of the Alexandra Corridor service, the other shuttle services will terminate upon the launch of the North-East MRT line. The details of these shuttle services are attached at Appendix 2.
The HarbourFront Centre is part of the 24-hectare HarbourFront development, which is currently being developed by Mapletree Investments Pte Ltd into a world class, integrated waterfront business and leisure destination. The HarbourFront Centre retail will offer a modern and exciting shopping experience for visitors. It will be a prelude to The HarbourFront, the mega waterfront retail and lifestyle hub. Billed as Singapore’s single largest retail mall at 1 million sq ft, The HarbourFront is targeted to be completed by 2006.
Special Promotional Events
A host of special events have been lined up in the next four weeks in conjunction with the opening of HarbourFront Centre’s retail space.
‘A New Perspective’ Spot-the-Difference Contest, 20 February – 16 March
Shoppers who spend above $20 will get to enter a contest where they will be tested on their powers of observation. Participants have to spot the differences between two baskets of goodies and note down any difference. Draws will be held every week and the winner will receive the two baskets of goodies.
This contest will be played over three rounds.
- Thursday, 20 February – Sunday, 2 March
- Monday 3 March – Sunday 9 March
- Monday 10 March – Sunday 16 March
Fruit-a-Day Giveaway, 20 February – 2 March
From 20 February to 2 March, shoppers who visit HarbourFront Centre between 12.30 pm and 1.30 pm or 6.30 pm and 7.30 pm will receive a surprise. Stilt-walkers will be handing out a different fruit each day to shoppers.
Purchase-with-Purchase, 20 February (until stocks last)
Shoppers who spend $20 or more on a single or combined receipt on the same day will be entitled to purchase an exclusive HarbourFront Centre Shopping Bag at an unbelievable price of $1.90.
‘Bonanza Quest a la Amazing Race’ Saturdays, 8 and 15 March 2003
Listeners who tune into Class 95 or Yes 93.3 FM radio stations will get to register themselves for an exciting race to find a cheque based on clues announced over the radio during the week. The winner will receive a grand prize of $3,000 worth of products and product vouchers. Radio announcements on Yes 93.3 FM can be heard from 24 Februay while those on Class 95 FM can be heard from 3 March. Participants who register with Yes 93.3 FM will play this game on the 8 March while Class 95 FM participants will try their luck on 15 March.
HarbourFront STAR Shopper Challenge Sundays, 9 March and 16 March
Participants will be pitting themselves against each other to locate the retail outlets where a list of merchandise can be found. This event will be scheduled for Sunday, 9 March and Sunday 16 March. Attractive prizes await the winners!
